A collaboration with urbanuncut GmbH and Jung von Matt NECKAR that pushed the boundaries of what three shoot days can hold.

Catrice wanted a campaign world. Together with directing duo Hanke Brothers we built one inside the Hyperbowl, an LED stage where the line between physical set and virtual environment disappears entirely.

Two stages running in parallel. Precise real-time lighting. Careful perspective matching. And one shot that stops people mid-scroll: a 90-degree camera rotation that makes a model appear to walk straight up the face of a building.

A technically demanding production delivered with the kind of choreography that only works when every department moves as one.

(This production was created under Urbanuncut GmbH, where I served as Head of Production and Executive Producer.)

Client
Catrice

Year
2025

Category
Commercial / Campaign

Production
urbanuncut

Agency
Jung von Matt Neckar

Director & Director of Photography
Dennis Hanke, Marcel Hanke

Executive Producers
Till Hennig, Anett Grünbeck

Assistant Director
Michael Schmidt

Photography
Nina Raasch

Virtual Production
Hyperbowl
Julian Krüger, Alex Niggemeyer, Julian Dünser, Johannes Wagner, Cecil Rustemeyer

Camera Department
Loris Gleixner, Luca Pauly

DIT
Vincent Zettl, Tillmann Metzger

Art Direction
Pan Patellis

Production
Nicola Glink von Dürksen
Cerik Delatouche, Rebecca Lutz
Paul Jaumann, Noah Fackelmann

Lighting & Grip
Julian Patric Wagner, Hannes Lusser, Korbinian Altenbuchner, Philipp Brauckmann
Lucas Gebauer

Post Production
Offline Edit: Martin Allin Strandgaard
Online: Felix Finken
Color: Dominic Repenning
VFX: Lukas Kühnleitner

Music & Sound
Victor Brand
Skill Music Hamburg

Styling
Ricarda Venjacob, Ariba Laureen Bhatti, Anna Jax

Cast
Aleksandra Turska, Cyndi Hounouvi, Dania Macinas Czemetschka, Chae Son Lee Siyoung,
Mariaangela Bonanni, Sisi Zentgraf, Ajla Galijasevic, Pritika Swarup,
Romy Nasar, Bella Annabella Burghardt

Location
Hyperbowl