PSD BANK

Markenfilm | 2024 | Executive Producer

A long-standing partnership with urbanuncut GmbH brought me to PSD Bank München, a brand in the middle of finding a new voice.

The brief was clear: no product shots, no banking clichés. Just real moments and the quiet way money moves through everyday life. The campaign claim "Zusammen wachsen. Zusammenwachsen." became the emotional anchor for everything that followed.

Three days, seven locations across Munich, film and photography running simultaneously. Working with director Pascal Thieret and creative director Flo Breuer, the production covered a full brand campaign: hero film, social formats, advertising spots and out-of-home visuals.

The result was a cohesive repositioning that carried one consistent feeling across every channel. The campaign was shortlisted at the Cresta Awards in the Brand Storytelling category and featured on shots.net.

(This production was created under Urbanuncut GmbH, where I served as Head of Production and Executive Producer.)

Client
PSD Bank München

Production
urbanuncut GmbH

Year
2025

Category
Commercial / Brand Film

Director
Pascal Thieret

Creative Direction
Flo Breuer

Executive Producers
Till Hennig, Anett Grünbeck

Director of Photography
Noah Böhm

Photography
Bo Lelewel

Production Team
Alice Weibhauser, Holger Borutta, Luka Borutta

Camera & Technical Crew
Chris Werner, Jürgen Christa, Felix Finken, Vincent Zettl

Art Department
Studio Bert, Philipp Droste, Dominique Kiesch

Hair & Make-up
Amelie Hartwig, Cissi Bernrieder

Styling
Laura Fries, Carolin Schreck, Berna Kopp

Lighting
Hannes Schindler, Thorsten Baier, Robert Reindke, Micha Böckmann

Sound
Atila Makai

Post Production
Editing: David Herbst
Color Grading: Joakim Rissveds
Music: Michael Lauterbach
Sound Design & Mix: Julian Lindenmann

Casting
Eva Vollmar

Cast
Michaela Schwarzenauer, Leah Lavinia Wiegandt, Arsenij Walker