Segmüller

Segmüller knows what it offers. Good furniture at fair prices. No gimmicks, no noise, no pressure.

Director Dimitri Tsvetkov built the campaign around exactly that contrast. A world where discount clowns and their clones keep showing up uninvited, always out of place, always accompanied by the iconic red Segmüller cube. The joke writes itself because the frustration is real.

Filmed in Ljubljana, Slovenia. Full production from start to finish by urbanuncut, with service partner 2.0 Film supporting on the ground. I served as Executive Producer across the entire process.

(This production was created under Urbanuncut GmbH, where I served as Head of Production and Executive Producer.)

Type: Commercial
Year: 2024

Client
Segmüller

Production
urbanuncut GmbH

Agency
Überground
Jo Marie Farwick
Moritz Raulfs
Oliver Grandt
Fabian Ehlert
Mathias Graefke-Krull

Director
Dimitri Tsvetkov

Director of Photography
Bernhard Russow

Executive Producer
Till Hennig

Service Production
2.0 Film

Executive Producer (Service Production)
Kaja Slodnjak

Line Producer
Rok Gilly

Production Assistant
Janja Štefanič

Production Coordinator
Anja Vizjak

Unit Manager
Gregor Boštjančič

1st Assistant Director
Sara Isa Djukanovic

1st Assistant Camera
Sabina Smodej

2nd Assistant Camera
Lukas Podobnikar

Video Assist
Darko Zupanc

Gaffer
Sebastijan Skvarca

Best Boy
Damir Rajacic

Spark
Luka Priversek
Peter Furtuna
Sergej Udovc

Grip
Damijan Straus
Bostjan Peterlin

DIT
Jaka Kovacic

Set Design
Sven Stralleger
Rok Zibrat
Jean Zvan

Construction
Mario Knapic

Hair & Makeup
Ana Lazovski
Pia Kastelic

Styling
Tina Tanko
Suzana Bicanic

Casting
Alena Krc

Photographer
Mimi Antolovic

Edit
KAEPTN Postproduktion GmbH

Color
Johan Nurmilehto

Music
2WEI

Sound Design
Dennis Beckmann

Cast
Borna Miljavac Purgar
Janez Ohnjec
Jakob Bergant
Boris Car
Nika Batista
Sara Martinovic Zevnik